What does a TikTok LIVE agency do?
TikTok works with approved agencies that support LIVE creators. TikTok calls them LIVE Creator Networks. An agency invites creators through TikTok itself, sees how your LIVEs perform through TikTok's own system (LIVE Backstage), and helps you improve.
The difference from streaming on your own: someone is in your corner. A creator manager who knows your numbers, helps you plan a schedule and is there when something goes wrong. You also take part in campaigns run by the agency or by TikTok.
What you get with Upfluence
- Your own creator manager, reachable on WhatsApp and Discord.
- The Upfluence app with your Health Score, bonus tracker, savings pot and a check-in before every stream.
- Our own campaigns with prizes on top of what TikTok pays out.
- A community of creators on Discord and WhatsApp.
- A welfare officer in the app, who you can also contact anonymously.
See how we support creators on the for creators page.
What does an agency cost?
Nothing at Upfluence. TikTok pays agencies in its programme separately, based on how their creators perform. What you earn from gifts stays yours: our payment from TikTok doesn't come out of it.
If an 'agency' asks for a deposit, a joining fee, your password or a share of your earnings, don't agree. A real LIVE Creator Network invites you through TikTok and doesn't charge you. More in Are TikTok LIVE agencies a scam?
Curious what your diamonds are worth? Use the diamonds-to-pounds calculator.
How to join
Apply
Fill in the application form. It takes a few minutes.
Get to know us
A creator manager gets in touch to talk about what you want to achieve.
Invitation via TikTok
You receive an invitation from Upfluence in TikTok and accept it in the app.
Get started
You get access to the Upfluence app and the community, and your manager plans the first steps with you.
Who is Upfluence for?
For creators aged 18 or over who live in the UK and stream on TikTok LIVE, or want to get started seriously. We started out in gaming and have a lot of experience there, but we also support creators in just chatting, music and other categories.
Frequently asked questions
Is a TikTok LIVE agency free?
Joining Upfluence is free: TikTok pays us separately, not you. You keep your own earnings from gifts.
Can I be with more than one agency?
No. On TikTok you can only be part of one LIVE Creator Network at a time.
Can I leave again?
Yes. You can ask to leave in the TikTok app. TikTok handles it, and you may have to wait before you can join another network.
Do I need a minimum number of followers?
To go LIVE you need to be 18 or over, and 1,000 followers is the commonly reported minimum. Apply anyway if you're not there yet; we'll look at the best route together.