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Does a TikTok LIVE agency take a cut?

It's one of the first questions creators ask us. Short answer: at Upfluence, no. Here's how agencies get paid, and what to watch out for.

By Leroy, Owner · Upfluence Agency
Updated

How LIVE agencies get paid

TikTok pays the agencies in its LIVE Creator Network programme separately, based on how their creators perform. That payment doesn't come out of your diamonds: what you earn from gifts stays yours.

That's also why a good agency wants you to grow. The better you do, the better the agency does.

What you pay at Upfluence

At Upfluence
Joining fee£0
Monthly fee£0
Share of your gift earningsNone
Campaign prizesOn top of what TikTok pays you

Cost red flags

If an 'agency' asks for a deposit, a joining fee, your password or a share of your earnings, don't agree. A trustworthy LIVE Creator Network invites you through TikTok and doesn't ask you for money.

  • You have to pay for 'promotion', 'boosts' or a place in the programme.
  • They want you to send gifts or money back to them.
  • They promise a fixed monthly income in return for a fee.

Some managers outside TikTok's programme do work on commission, for example for brand deals. If you agree to that, make sure it's in writing and you understand exactly what you're paying for.

What you get for free

At Upfluence: your own creator manager, our own campaigns with prizes, the Upfluence app and a community of creators. See what you get or read how to join.

Frequently asked questions

What percentage does a TikTok agency take?

At Upfluence, none: TikTok pays us separately and your gift earnings stay yours. Be careful with any agency that asks for a share of your earnings.

How do TikTok LIVE agencies make money?

TikTok pays agencies in its LIVE Creator Network programme separately, based on how their creators perform.

Is it normal to pay to join a TikTok agency?

No. Joining Upfluence is free. A joining fee or deposit is a red flag.

Sources

Want to grow on TikTok LIVE with your own creator manager?

Joining Upfluence is free. You keep your own earnings and get support, campaigns and our app on top.